My personal passion is about fitness and living a healthy lifestyle. But when I began writing this blog, I discovered I also have a passion for writing. That is what drove me to amp up my social media knowledge, copywriting skills, and even start my first book!
Now, I am no where near perfect and still have a lot to learn. Hopefully one day writing can become my full time career. In the meantime, I have a few tips if you are looking to improve your copywriting skills.
What is Copywriting?
Copywriting is a strategic way to use written words. I love the way CopyBlogger puts it, “Copywriting is the art and science of strategically delivering words (whether written or spoken) that get people to take some form of action.” Basically, your words should be able to encourage an audience to do something whether that be to click a link, share, buy, whatever the case may be. To learn more about copywriting, check out this short little video below
What’s the most important thing in writing copy?
The headline, it’s the first thing to catch the readers’ attention. Put extra effort into composing a killer headline.
Why Should You Value Copywriting?
In short, copywriting is important in order to gain customers, readers, and grow your brand or business. Whether you are a blog, you sell something, or you work for a mega corporation, good copy gets you noticed. Well written copy that is persuasive and engaging will increase your sales and help you to gain loyal customers and followers.
Good copywriting will also get people to take notice and remember you. When you hear someone say “Just do it” what do you think of? What about “Taste the Rainbow”? These are Nikes’ and Skittles’ slogans (respectively). Guess who came up with these slogans? Right, a copywriter. A very good one too because they gained massive popularity.
Now do see the importance of proper copywriting?
How to Improve Your Copywriting
Now that you understand what copywriting is and the importance of, we can focus on how to improve it. There are countless techniques and tips that can be used to write good copy. But in this article, let’s focus on five very important ways to write some killer copy. This will be a great place to start whether you are new to copywriting or trying to improve a little.
Tip #1: Focus in on those headlines
As said earlier, the headline is the first thing people see so you need to make it good. It needs to spark interest and catch the readers’ attention, making them seek to know more. Take your time and focus more energy into creating a solid headline.
Sometimes a headline won’t be the first thing you write, even though it is the first thing people see. Fear not if you write an article, chapter, dialogue etc. first and go back and write your headline later.
Tip #2: Extract emotion
What keeps you reading? What draws you in? Is it something that you can relate with? People want to feel as though they can relate. They want to feel like something was written specifically for them. Extracting emotion through your writing will engage your audience and keep them reading and coming back for more. How do you do this? Get a little personal in your writing. Show your true self. This can be more difficult if you are writing for a company and acting as their voice, but that’s half of the fun is overcoming these types of challenges. This is what will make or break you as a copywriter.
Tip #3: Edit like a crazy person
A sure fire way to damage your copywriting reputation is sloppy, newbie mistakes. Spelling and punctuation mistakes are amateur and make you look inexperienced even if you aren’t. Do yourself and your readers a favor, edit and then go back and edit again.
It is highly recommended that once you have a first draft written, you go back and read over it and edit. Once you have finished, go back and read it again out loud. This will help catch even the smallest mistakes and help put a voice to the written words.
Tip #4: Research
Research will depend more so on what it is you are writing but solid research helps your copy read and look more professional. This may also depend on your voice or the brands’ voice. Some websites, blogs, etc. like to use a compiled list of resources at the end of their articles. If you are posting on social media, maybe you could tag a resource to help backup your claims. If you are the specialist yourself, never be afraid to voice your credentials and reinstate them.
Tip #5: Tell a story
Going back to extracting emotion and building a voice, tell a story to your audience. Maybe you are a personal trainer and you have a story about yourself at an unhealthy time in your life. This is exactly where potential clients of yours are right now, so why not show them that you can relate?
Or maybe you are a freelance copywriter. Share with your audience how you are growing professionally and how using your copywrite skills help you to engage and grow your audience. The focus should be to tell you story and capture your audience’s attention before you end with a selling point or a call to action. Remember, every good story had a beginning, middle, and an end.
Here’s a quick bonus tip for you: Show a little bit of yourself in every piece of copy. Whether this is your personal self or your company’s values and passions. An audience wants to relate and connect with you. They want to see you as a person and have you view them as a person in return, not just another number or a stranger behind a keyboard.
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Love Ya`ll A Latte,